City guide
Los Angeles Dating Coach
Los Angeles dating coach prices I found run from $250 a session to $8,000 for three months. I'm based in Portland and coach online, so LA works fine. My first consultation is free.
Key takeaways
- I checked 9 coaches who say on their own sites that they work with LA clients. 7 work with women or with singles of any gender, and 2 write only for men (checked Oct 21, 2026).
- Lovewell, a practice with an LA office, lists dating coaching from $260 per 50-minute session (pricing).
- Amie Leadingham lists private coaching from $900 a month for 3 sessions, all over Zoom (LA page).
- Smart Dating Academy charges $275 for 30 minutes or $500 for an hour with its coach Bela (booking page).
- Dating coaches don't need any set training, and an expert told AARP that a price you can't find is a red flag (AARP, Oct 2024).
- California gives you 3 business days to cancel a dating service contract, and it defines those services by introductions, photo or video matching and social events (Civil Code § 1694).
- When LAist went speed dating in 2024, tickets were $35 and each date lasted about seven minutes (LAist).

Which Los Angeles dating coaches did I check?
If you’re looking for a Los Angeles dating coach who works with women, the search results make you dig for one. A lot of the coaches near the top of Google write for men. I opened each coach’s own website on October 21, 2026, and kept the ones that say they work with clients in Los Angeles. Nine made the cut. Seven work with women or with singles of any gender. The other two write only for men, and the table marks them so you can skip them.
I list a price only when the coach publishes it.
| Refund policy | Who it suits | ||||
|---|---|---|---|---|---|
| Amie Leadingham (Amie the Dating Coach) | Dating coach | Singles across Los Angeles; all coaching is over Zoom | Private coaching from $900 a month for 3 sessions, or $1,000 a month for 4; group program $697 (its website) Oct 21, 2026 | Not stated on her LA page | Women and men ready for a committed relationship; offers a free Relationship Readiness Review |
| Evan Marc Katz (Love U) | Dating coach | His site calls him an LA dating coach; Love U is an online course with a monthly Zoom Q&A | Love U: $997 for 6 months paid at once, or $197 a month for 6 months (a founding rate it says rises to $297) (its website) Oct 21, 2026 | Not stated on the Love U page | Women only; a course and group calls, with no private-coaching price listed |
| Lovewell | Dating coach | Practice with a Los Angeles office (90066); dating coaching is online | Dating coaching from $260 per 50-minute session (its website) Oct 21, 2026 | Cancel with under 3 business days' notice and you may pay the full fee; no direct insurance billing | Women and men 30 and up who want a coach from a practice that also does therapy |
| Julie Ferman | Coach + matchmaker | Los Angeles office on Wilshire Blvd.; strategy sessions by video | 60-minute strategy session $295; 30-day virtual boot camp $4,700; personal matchmaking $25,000 to $40,000+ (its website) Oct 21, 2026 | Not stated on her home page | Women who want a matchmaker's read on the LA pool before deciding what to buy |
| Maclynn International | Coach + matchmaker | Los Angeles; its LA page says its LA-based coach meets clients in person or by video | Date coaching sessions from $250; dating strategy package from $650; three-month programs from $8,000 (its website) Oct 21, 2026 | Not stated on its coaching page | Singles who may want matchmaking later from the same firm |
| Smart Dating Academy | Dating coach | LA singles; its LA page says the first consultation is in person in Chicago | $275 for 30 minutes or $500 for 60 minutes with Bela (its website) Oct 21, 2026 | Not stated on its booking page | Women and men in their 20s to 70s who want a structured program with a photo shoot |
| Dr. Sue Mandel (Dr. Sue's Connections) | Dating coach | Westlake Village office; date coaching for LA singles over 40 | Not published | Not stated | Singles over 40 who want a one-day private session; ask for the price |
| Dating by Blaine | Dating coach | LA men; says he coaches remotely | Courses $149; Masterclass $1,295; 1x1 Jumpstart program $4,985 (its website) Oct 21, 2026 | Says it offers a money-back guarantee; terms not given on the LA page | Men only. Its LA coaching page is written for men. |
| Dating Coach LA | Dating coach | Downtown LA address; mostly in person, with video calls | $395 to $595 per session; packages $1,000 to $5,000 (its website) Oct 21, 2026 | Not stated | Men only. Its programs coach men on meeting women in person. |
A few coaches who rank for this search aren’t in my table. One site wouldn’t load for me, another named no city anywhere on it, and a third coach is away from her practice until January. I left them out because I couldn’t check them the way I checked everyone else.
Two of the coaches are also matchmakers. Julie Ferman runs a matchmaking business in LA and also sells a strategy session and a boot camp, and Maclynn International does both from US offices that include Los Angeles. If you’d like the national view before you pick anyone, dating coach near me covers how to choose a coach in any city.
What does a dating coach in Los Angeles cost?
One session and a full program are priced so differently that a single chart would hide the cheap end, so they get two. Only the coaches who work with women are in them.
- Maclynn International, date coaching session (from) (published on its website) · checked Oct 21, 2026
- Lovewell, one 50-minute session (from) (published on its website) · checked Oct 21, 2026
- Smart Dating Academy, 30 or 60 minutes with Bela (published on its website) · checked Oct 21, 2026
- Julie Ferman, 60-minute strategy session (published on its website) · checked Oct 21, 2026
- Amie Leadingham, private coaching per month (published on its website) · checked Oct 21, 2026
- Evan Marc Katz, Love U for 6 months, paid at once (published on its website) · checked Oct 21, 2026
- Julie Ferman, 30-day virtual boot camp (published on its website) · checked Oct 21, 2026
- Maclynn International, three-month program (from) (published on its website) · checked Oct 21, 2026
Amie Leadingham’s private coaching starts at $900 a month for three sessions, and her FAQ lists $1,000 a month for four. She also sells a $697 group program and a $97 self-paced course Amie Leadingham, LA page · checked Oct 21, 2026. That works out to $250 to $300 a session, close to the single-session prices in the first chart.
Evan Marc Katz’s Love U is a six-month online course for women, with weekly video lessons and a monthly live Q&A on Zoom. It costs $997 if you pay at once, or $197 a month for six months, which the page calls a founding-member rate that will rise to $297 Love U · checked Oct 21, 2026. His LA page doesn’t list a price for private coaching.
Lovewell’s $260 is a starting rate, and its pricing page says you may pay more if you ask for a specific coach Lovewell pricing · checked Oct 21, 2026. Julie Ferman’s $295 strategy session is by video. Her personal matchmaking, by invitation, runs $25,000 to $40,000 and up Julie Ferman · checked Oct 21, 2026. Maclynn’s numbers are “from” prices on its US coaching page, which also lists online dating reviews from $220 and a two-hour dating strategy package from $650 Maclynn date coaching · checked Oct 21, 2026.
The two men’s coaches post prices too. Dating by Blaine lists a $4,985 one-on-one Jumpstart program Dating by Blaine, LA page · checked Oct 21, 2026, and Dating Coach LA lists $395 to $595 a session Dating Coach LA · checked Oct 21, 2026. I left them out of the charts because they coach men. To see how LA compares with the rest of the country, read dating coach cost.
Which LA dating coaches work with women?
Search for a dating coach in LA and men’s coaches fill much of the first page. Dating by Blaine’s LA page talks to men from top to bottom Dating by Blaine · checked Oct 21, 2026. Craft of Charisma says most of the people it has coached are men Craft of Charisma · checked Oct 21, 2026. Johnny Cassell’s LA page is written for professional men in tech, entertainment and finance Johnny Cassell · checked Oct 21, 2026, and Dating Coach LA describes coaching men across the region Dating Coach LA · checked Oct 21, 2026.
The coaches in my table who take women are a different mix. Evan Marc Katz writes only for women, and his LA page says he has coached women from 24 to 80 Evan Marc Katz · checked Oct 21, 2026. Amie Leadingham says she coaches women and men in LA who are ready for a committed relationship Amie Leadingham · checked Oct 21, 2026. Lovewell coaches men and women 30 and up Lovewell · checked Oct 21, 2026. Smart Dating Academy’s LA page speaks to women and men and says it has helped singles from their 20s to their 70s Smart Dating Academy · checked Oct 21, 2026. Dr. Sue Mandel’s date coaching page is for LA singles over 40 Dr. Sue Mandel · checked Oct 21, 2026.
If you’re over 50, dating coach for women over 50 covers what to ask a coach about age. For what women usually hire a coach to fix, read dating coach for women. And whoever you call, me included, ask how many of their current clients are women your age.
How can you tell if an LA dating coach is legit?
In the Google results I pulled for this search, the top spot went to a Reddit thread in r/AskLosAngeles asking whether LA has any legit dating coaches. It’s the right question. Relationship expert Susan Winter told AARP in 2024 that dating coaches aren’t required to have any specific training or qualifications AARP, Oct 24, 2024 · checked Oct 21, 2026. So the checking falls to you.
Start with the price. Winter told AARP that a price you can’t find is a red flag, and so is a coach who asks about your income before quoting one. Six of the seven women-friendly coaches in my table publish at least one price, so a missing number in LA is unusual.
Next, check any credential a coach claims. Coaching credentials come from private groups. The International Coaching Federation has three levels, called ACC, PCC and MCC, but its coach finder says the details listed are not verified by ICF and points you to a separate Verify a Coach tool ICF coach finder · checked Oct 21, 2026. Amie Leadingham, for example, calls herself a Master Certified Relationship Coach and says she is certified in the Conscious Dating method through the Relationship Coaching Institute Amie Leadingham · checked Oct 21, 2026. Ask who issued a credential, then look it up.
If the person is a therapist, check the license. California’s Board of Behavioral Sciences licenses LMFTs, LCSWs and LPCCs, and its site sends you to the state’s DCA License Search to verify one California BBS · checked Oct 21, 2026. Kirstin Carl, an LMFT in Encino who ranks for this search, prints her license number on her dating and relationship therapy page Kirstin Carl, LMFT · checked Oct 21, 2026.
Last, ask for the refund terms in writing. On the pages I opened, only Lovewell spelled out a cancellation rule, and none of the seven women-friendly coaches posted a refund policy. For the full list of warning signs, read are dating coaches scams.
What do LA singles say about dating right now?
In February 2024, LAist’s How To LA team went speed dating LAist, Feb 14, 2024 · checked Oct 21, 2026. At a Love in LA night in a lounge in the downtown arts district, tickets were $35, and daters had about 10 rounds of seven minutes each. That night was for ages 21 to 35. LAist also went to a speed dating night for gay men at The Belmont Bar in West Hollywood, for ages 21 to 40.
LAist asked dating coach Damona Hoffman for advice. She said people leaned hard on dating apps during the pandemic, and she suggested building a first date around an activity instead of a meal, with questions that come from real curiosity.
In April 2026, CBS Los Angeles reported on Drafted, a singles section at Dodger Stadium CBS Los Angeles, Apr 17, 2026 · checked Oct 21, 2026. Groups meet at a brewery before the game for drinks and icebreakers, and ticket sales are split evenly between men and women. Tickets for one April game started at $28. Its founder, Jillian Pfeiffer, called the apps “exhausting” and “transactional.”
Both stories are about people who want to meet in a room again. If you’re over 35, check the age range before you buy a ticket, since LAist’s speed dating night stopped at 35. I once deleted the apps for six months, and my personality came back. A $35 night out is a cheap test before you pay anyone for help.
Dating coach or matchmaker in Los Angeles?
This table uses only LA prices I checked on October 21, 2026.
| Option | What you get | LA price I found | Best for | Watch for |
|---|---|---|---|---|
| Dating coach | Help with your profile, your choices and your patterns | $250 a session to $8,000 and up for three months | Women who get dates but keep picking wrong, or who are burned out | Nobody hands you dates |
| Matchmaker | Someone else finds and screens dates | $25,000 to $40,000+ for Julie Ferman’s personal matchmaking | A big budget and a firm idea of who you want | The pool may not fit your age |
| Therapist | Licensed help with anxiety, grief and old patterns | Lovewell therapy from $260 per 50 minutes | Old hurt that keeps showing up in dating | Lovewell doesn’t bill insurance directly |
So if you talk to an LA matchmaker, ask how many members in your age range are active right now. For LA firms and their prices, read professional matchmakers in Los Angeles. If you’re still torn, matchmaker vs dating coach walks through the choice.
When is a therapist the better call?
If dating stirs up anxiety, grief or a pattern you can’t shake, a licensed therapist is a better first stop than a coach. Kirstin Carl describes her Encino practice as attachment-based therapy, says she doesn’t hand out dating tips, scripts or rules, and offers a free 30-minute phone consult. She sees clients in person in Encino and online across California Kirstin Carl, LMFT · checked Oct 21, 2026. Lovewell offers in-person therapy in Los Angeles and Beverly Hills from $260 per 50 minutes Lovewell pricing · checked Oct 21, 2026. The guide to dating coach vs therapist covers how to choose.
In-person or online: what works in LA?
Most of the LA coaches who work with women meet over video. Amie Leadingham says all her coaching happens on Zoom. Lovewell’s coaches work online, Julie Ferman’s strategy session is by video and her boot camp is virtual, and Love U is an online course. Maclynn’s LA page says its coach meets clients in person or by video, though its coaching page mentions only video calls Maclynn, LA page · checked Oct 21, 2026.
The in-person coaching I found in LA is mostly sold to men. Craft of Charisma takes its LA classes into bars, clubs and parties to practice with a coach nearby Craft of Charisma · checked Oct 21, 2026. Dating Coach LA leans on face-to-face, in-field training at local venues Dating Coach LA · checked Oct 21, 2026. Johnny Cassell offers in-person sessions during his regular LA visits, plus remote coaching year-round Johnny Cassell · checked Oct 21, 2026. And Blaine Anderson says most dating coaches, himself included, work fully remotely Dating by Blaine · checked Oct 21, 2026.
Video works fine for most of what women hire a coach for: the profile, the messages, the talk after a bad date and the pattern you keep repeating. If you want in-person help, ask on the first call what it costs and what you’d do together. The dating coach online guide covers how video coaching works.
What happens in a dating coach session?
The pages I checked describe sessions in much the same way. Lovewell’s coaching starts with a self-assessment and a review of past relationships. After that it can cover your online profile and messages, dating anxiety, red flags and getting past the three-month mark Lovewell · checked Oct 21, 2026.
Julie Ferman’s strategy session comes from the matchmaker side. She looks at candidates in her database ahead of time, helps you sharpen what you’re looking for, and tells you what a personal search would cost Julie Ferman · checked Oct 21, 2026. Love U is mostly video lessons, about 25 to 35 minutes a week, plus the live calls Evan Marc Katz · checked Oct 21, 2026. The programs I found run from 30 days (Julie Ferman’s boot camp) to six months (Love U).
A lot of the work happens between sessions. In AARP’s 2024 story, one coach had a client answer a short list of questions after every date, such as whether the man was nice and whether he was boring AARP · checked Oct 21, 2026. If a coach gives you no homework, ask what you’re paying for between calls. For more on what coaching covers, read what is a dating coach.
Can I work with a dating coach in Los Angeles online?
Yes. I’m based in Portland, and I coach online, so it doesn’t matter if you live in West Hollywood or downtown. It works like this:
- You fill in the short form on this page, and it comes to me.
- I email you to set up a free online consultation.
- We talk about what’s going on and what you’ve already tried.
- If you want to keep working together, I tell you my price and what it includes before you pay anything. Saying no is fine.
If a therapist or a local coach turns out to fit you better after we talk, that’s fine. You’ll go into those calls knowing what to ask.
What does California law say about a coaching contract?
California regulates dating service contracts in Civil Code § 1694 and the sections after it. I read the text on FindLaw, which lists it as current as of Jan 1, 2026. The law covers businesses that offer dating, matrimonial or social referral services in four ways: trading names and contact details, picking people by photo or video, personal introductions at the business, or a social setting it runs as an alternative to bars § 1694 · checked Oct 21, 2026. For those contracts:
- You can cancel in writing until midnight of the third business day after you sign, and the seller has 10 days from your notice to refund you § 1694.1 · checked Oct 21, 2026.
- The contract has to be in writing, you get a copy, and the cancel notice has to sit near your signature § 1694.2 · checked Oct 21, 2026.
- Payments can’t run longer than two years, and the contract can’t last for your lifetime (§ 1694.2).
One-on-one coaching doesn’t appear in that list. So if you buy a coaching package, the coach’s own terms are what you have. Get the refund and cancellation terms in writing before you pay. Lovewell, for example, may charge the full session fee if you cancel with less than three business days’ notice Lovewell pricing · checked Oct 21, 2026. If a coach also sells introductions, as Julie Ferman and Maclynn do, ask which kind of contract you’re signing. The guide to dating service contract cancellation rights covers other states.
What should you ask an LA dating coach on the first call?
Keep this open on your phone during the intro call. A coach worth your money answers every question plainly.
Questions for the first call with a coach
From Dating Coach Online · datingcoachonline.com · By Maya, Dating Coach
More questions are in questions to ask a dating coach, and you’re welcome to ask them of me.
Where should you go from here?
You don’t have to decide tonight. You can browse other cities on matchmakers and dating coaches by city, or call two coaches from the table and compare their answers. If you want a second set of eyes before you pay anyone, book a free consultation with me. It’s a free online call, and you don’t have to keep going after it.
Questions people ask
How much does a dating coach cost in Los Angeles?
On the LA coaches' own sites, one session runs $250 to $500. Monthly plans and programs run from $900 a month to $8,000 and up for three months. Six of the seven women-friendly coaches I checked post at least one price.
Are there any legit dating coaches in LA?
Yes, but anyone can use the title, because coaching needs no license. Look for a price you can see, refund terms in writing and a coach who answers plain questions on the first call.
Do I need a dating coach who lives in Los Angeles?
Usually not. Most of the LA coaches I checked who work with women meet over Zoom or video anyway. The in-person LA coaching I found is mostly sold to men.
Do dating coaches in California need a license?
No. Therapists do. California's Board of Behavioral Sciences licenses LMFTs, LCSWs and LPCCs, and you can check a license on the state's DCA License Search.
Can I cancel a dating coach contract in California?
California's three-day cancel rule is written for dating services that make introductions or run social events. For a coaching package, the coach's own refund terms are what you have, so get them in writing before you pay.
Should I see a therapist or a dating coach in LA?
If dating brings up anxiety, grief or a pattern you can't shake, start with a licensed therapist. If you mostly need structure and someone to check in with, a coach can fit.
Are you based in Los Angeles?
No, I'm based in Portland. I coach online, so it doesn't matter if you live in West Hollywood or downtown, and the first consultation is free.
What happens in the free consultation?
We talk about where you are and what you want. If you'd like to keep working together, I'll tell you my price and what it includes before you pay anything. Saying no is fine.
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